PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service female friendly. Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
Faster: The Acceleration of Just About Everything by James Gleick. "Fascinating and disturbing, amusing and informative, Faster is an eclectic stew combining history, academic research, and anecdotes drawn from the popular media."- The Boston Globe
A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we especially the experts are blind to them.
Hardbound. "One of the world's best books" - Neil Gaiman. First published in 1841, Extraordinary Popular Delusions and the Madness of Crowds is often cited as the best book ever written about market psychology. This edition includes Charles Mackay's account of the three infamous financial manias - John Law’s Mississipi Scheme, the South Sea Bubble, and Tulipomania.
The Best in World Trademarks: Corporate and Brand Identity Volume 1 and 2, with CD-ROM. This is a collection of all the famous trademarks of the world for designers to consult with. If you want to see the world's famous industrial and enterprise symbols and brand marks, this is what you are looking for.