PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service female friendly. Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
Developed by professionals to reveal the real you. by Louis Janda Ph.D. Psychologists have spent years trying to help people answer these questions. Now, you can benefit from this research- and uncover your strengths and weaknesses- with this collection of actual personality tests developed by psychologists for professional use.